Self-publishing rock star JA Konrath reveals the numbers behind his strategy for success.
We can directly and instantly reach hundreds of millions of consumers in a global marketplace. We can set the list price, and we get to keep the majority of that list price. Readers can buy our work instantly on devices that they love. They don't have to go to the store, the store is in their hands. Once a book is written and formatted it can sell unlimited copies, forever, without any costs to the writer other than the initial time investment and monetary investment (formatting, editing, cover.)
No other industry allows this. There are always continuing production costs and shipping costs. There are always middlemen who take cuts. There is always a limit to distribution. There are always times when something is sold out or unavailable.
Not anymore.
http://jakonrath.blogspot.com/2012/01/100000.html
