The truth is, they make that kind of scratch because they tap into a familiar formula that boring people find comforting and recognize as one of their own, rather than attacking with pitchforks like they would an intellectual challenge, or the town ogre. And now, because I’m such a righteous dude, I’m here to explain that formula to you, the cretinous layperson.
[...] Step 2: Title
The last thing you want in a rom-com is confusion or surprises, so your number one goal in a title should be an already-familiar phrase (preferably a song title) which communicates the entire premise. I.e., The Proposal, What Happens in Vegas, How to Lose a Guy in 10 Days, Runaway Bride, 27 Dresses, Ghost of Girlfriends Past, The Break Up, My Best Friend’s Girl, etc.
Snarky, but spot-on.
